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Sponsored by Quicken Loans |
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Relentless: The CENTURY 21® Brand Puts the Industry on Notice |
By Paige Tepping |
Right now, the real estate industry is buzzing about the new CENTURY 21® brand identity, with some questioning if the global franchisor has what it takes to deliver on its new mission (Defy Mediocrity and Deliver Extraordinary Experiences), while most are saying it's exactly what the 47-year-old company needed to do to remain competitive and relevant. The new visual identity released—along with the ambitions announced by CENTURY 21 at its annual One21 Experience gathering of its System members from around the world—are certainly bold. They are challenging existing conventions in real estate relationships between brokers and agents, C21® agents and their home-buying and -selling ...
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